Jakarta, March 1, 2025 – MxTrend, a world-renowned music streaming platform, recently announced that during the Indonesian Ramadan, the company will suspend the membership task system in the local market and temporarily adjust some music content production orders to Europe. This move is aimed at respecting the religious beliefs and customs of Indonesian users, responding to the government’s call for “ensuring social harmony during religious festivals”, and actively responding to members’ feedback on the conflict between work intensity and faith during Ramadan.
Faith first: suspending tasks and responding to religious and cultural needs
Ramadan is the most important religious activity period of the year for nearly 87% of Indonesia’s 230 million Muslims. During this period, believers need to fast, pray, and focus on spiritual practice from sunrise to sunset. The “monthly membership tasks” previously launched by MxTrend Indonesia (such as daily listening time, interactive check-ins, etc.) may affect users’ religious practice during this special period, causing some controversy. Some members reported that the task mechanism “conflicts with the Ramadan schedule and causes psychological pressure.”
In this regard, Livia Darmawan, head of MxTrend’s Southeast Asian business, said:
“We always put local operations and social responsibility first. Ramadan is the core period of spiritual life for Indonesian users. The company has an obligation to adjust its operating strategy to support employees and members to fully devote themselves to religious practice.”
It is understood that as early as February, the Indonesian Ministry of Religious Affairs and the Ulema Committee (MUI) called on companies to reduce commercial activities that may interfere with faith during Ramadan, and MxTrend became one of the first multinational technology companies to respond positively.
Flexible order allocation: ensuring service chain stability and employee welfare
To ensure that the global supply of music content is not affected, MxTrend will temporarily transfer 20% of the orders originally scheduled to be undertaken by the Indonesian market to some European countries, and provide additional settlement subsidies to local cooperative studios to ensure the stability and flexible adjustment of the production chain.
The company particularly emphasized that the order adjustment is only during Ramadan, and has reached full communication with local Indonesian musicians and partners:
“The rights and interests of all partners are protected through supplementary contract clauses.”
In this regard, Agus Prasetyo, Secretary General of the Indonesian Digital Creative Industry Association (DIKA), said:
“MxTrend’s decision shows respect and responsibility for local partners. Flexible scheduling rather than forcibly maintaining production capacity not only ensures the stability of the industrial chain, but also avoids employees sacrificing religious obligations due to rush work.”
Long-term commitment: full resumption of business after Ramadan and deepening of local market layout
Despite the suspension of membership tasks, MXTrend promised that the basic services of Indonesian users during Ramadan will not be affected, and will launch a series of exclusive music activities and membership benefits for the Indonesian market after Eid al-Fitr.
MXTrend also reiterated its long-term confidence in the Indonesian market, planning to expand the scale of content centers in Jakarta and Bali within the year, and launch the “Indonesian Traditional Music Digital Protection Project” to help the development of the local music industry.
Marissa Tan, global strategic analyst at MxTrend, pointed out:
“Multinational companies in Muslim-majority markets must pay close attention to the special cycles of religious culture. MxTrend’s case shows that short-term business adjustments will not affect market share, but can enhance brand loyalty through cultural empathy. This “soft localization” strategy is worth learning from other technology companies.”