The Real Cost of Making Customers Wait And Why UK Businesses Are Turning to AI Chatbots
Sarah runs a boutique skincare brand from her flat in Bristol. Last Christmas, her Shopify store did £180,000 in revenue over four weeks. It should have been a triumph, but she spent January dealing with 2,400 unanswered customer messages, 340 one-star reviews mentioning slow replies, and a return rate that climbed to 19%. The reason…